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February 28, 2018 all-day
On this day, the National Park Service launched the Smoky the Bear advertising campaign to prevent forest fires. The Michigan Department of Natural Resources also adopted Smoky for their own public service announcements and park signs.
Source: Pasty Central Day in History : February 28 This streaming video also features the start of the B&O Railroad in the Upper Peninsula.
First Smokey the Bear poster appearing in 1944, courtesy of Wikipedia Commons