1911 : William C. Durant Forms Chevrolet Motor Company

November 3, 2020 all-day

William C. Durant who had been ousted from control of General Motors organized the Chevrolet Motor Company to build cars developed by racecar driver Louis Chevrolet.

Source : Historical Society of Michigan

For more information, see Zlati Meyer, “The original Chevrolet; Co-founder Louis wanted to build performance cars”, Detroit Free Press via Lansing State Journal, November 2, 2011.

For more information about William Durant, see Richard A. Wright, “The free-wheeling gambler who created conservative General Motors”, Detroit News, July 30, 1996.

Chevrolet Centennial Timeline

Mark Phelan, “Some Chevrolets to remember”, Detroit Free Press, July 28, 201l.

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