1928 : Chrysler Buys Dodge Brothers

When:
July 30, 2018 all-day
2018-07-30T00:00:00-04:00
2018-07-31T00:00:00-04:00

The purchase, which quadrupled Chrysler’s size, was criticized, but Walter Chrysler defended his decision. “The Chrysler Corp. got the huge Dodge foundry and forges, which enabled it to increase production to other models,” Rosenbusch explained. “By getting the existing Dodge dealer network, the company was able to expand into markets that it didn’t have a share of, especially overseas.”

Source : “Chrysler Buys Dodge Brothers for $170 Million in 1928”, Detroit Free Press, July 24, 2011.

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