Accused of marketing its sugar-coated serials to children by the Federal Trade Commission, the Kellogg Company defended itself by stating it contained no more sugar that other products such as fruit-flavored yogurt or apple pie. The ban on advertisements never materialized, but many years later (2007), the company did stop directing advertising to children under 12 for its products Fruit Loops, Cocoa Crispies, and Apple Jacks.
Source : Michigan Every Day